The Sociolinguistics of
Happiness
I was honored to be asked to speak at this year’s Gross National
Happiness (GNH) U.S. Conference in Vermont, the first State to adopt the use of
a Genuine Progress Indicator (GPI) with legislative authorization to supplement
the traditional Gross Domestic Product (GDP). The focus was on the topics of happiness and well-being with
a policy focal point that emphasized on measuring what matters. More than 100 participants including
political and government leaders, representatives of governments, international
organizations, media and businesses, as well as leading economists, scholars,
academics and spiritual leaders participated in the event. This conference now reaching its fifth
year was inspired by the High Level Meeting on Wellbeing and Happiness: Defining
a New Economic Paradigm held at the United Nations in 2012.
Well-being, Wellness,
Happiness, Quality of Life or Standard of Living?
One of the topics that repeatedly presented itself during
discussions throughout the conference was the pragmatics of happiness. Putting aside the confusion of the
alphabet soup of metrics (GDP, GPI, GNH, GCH), how can we all navigate through
the sociolinguistics of happiness so that we can each become effective
communicators where we use the appropriate language given a particular
setting?
As with anything, knowing your audience is first and foremost
the priority in being an effective communicator when engaging in a conversation
about happiness. When speaking
with an economist, happiness is likely not the choice of words used on their
day-to-day and will often lead to ambiguity. The closest synonym would be “Standard of Living”, an
indicator used by economists to gauge economic recession and recovery. In order to bridge that gap between
happiness and standard of living, one may want to consider the language using
“Quality of Life”. This is just
one example of how we may need to alter our language to cater to our audience
so that we can begin to have the next phase of dialogue about our true
intention, happiness.
Similarly, with companies and organizations alike, the phrase
that resonates closest to happiness is “Health & Wellness”, with programs
being offered through the workplace to employees for premium discounts, cash
rewards, gym memberships and other incentives to promote health and fitness. By emphasizing the wellness programs
that companies/organizations may already have in place to encourage healthier
lifestyle behaviors that reduce health care spending, the transition into the
discussion of well-being may be the most effective use of language.
With the thoughtful consideration for the sociolinguistics of
happiness, it’s my belief that we can spread and inspire more happiness in the
world, one company, campus, community and city at a time.
About Mika Kim
Mika Kim is a social
entrepreneur and founder of a social enterprise that focus on social innovation. In 2014, Mika launched a year-long
Happiness Initiative campaign in Los Angeles to pursue the never attempted
before effort to measure the quality of life of the residences,
property/business owners and community stakeholders of Los Angeles. She is excited to join the movement
alongside the HA team to blog about her latest thoughts and discoveries on
happiness. Follow Mika via her
company, Place of the
Future, on Twitter @PlaceFuture
and Facebook /PlaceoftheFuture.
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